It’s No Secret… You MUST Use Video

You absolutely MUST use video in your online business, or resign yourself to losing ground to online marketers and entrepreneurs who do.

Video Rocks in Every Aspect of Your Online Business

Traffic Generation with Video	Video is fast becoming the most effective traffic-generation tool online today… And YouTube is the top of the lead-generation sites.
Content Delivery via Video	Content-delivery via video is taking over for pretty much all information marketing. You have only to watch the big product launch sequences to realize that. You may not be doing huge launches yourself, but you can still leverage the power of video to deliver your content.
Video Sales and Opt-In Pages	Video Sales Pages are becoming much more popular, and in many cases, very successful marketers skip the long-form text all together, and just use sales videos to sell their products and services.
Video-Based Products	Product creation is going video! More and more products, especially information products, are delivered using video. There are huge advantages to the customer in ease of deliverability, instant access, and 24/7 instruction. And, there are also unbelievable advantages to the product creator (that’s you).
First Page Search Engine Results	Search engines love videos, so it’s often much easier to show up on the first page of search engine results when you use video instead of text. Did you know that people are 41% more likely to click on a video link in search engine results, than on a text link (like for a blog, article, or website)?
Establish Yourself as an Authority Using Video	The all-important ‘Know, like and trust factor’ goes through the roof when you use video – even if you don’t appear ‘live’ in your videos! People watch the video, hear your voice, and they get to know you much faster than when they read text on a page. Set yourself up as an authority in your market using video. If your awesome content shows up everywhere when your prospects go online, people begin to see you as an expert. And one of the easiest and most effective ways to accomplish this is using video.
Video-Based Affiliate Marketing	Affiliate marketing is better when you use video. You can create a product review, take people on a tour of a membership site, or even show them inside a product or the results of using that product or service.

I could go on and on about ways you need to be using video in your online business, if you are serious about building a real business that actually makes you money, but I’m pretty sure you are already convinced that you have to use video, and use it everywhere in your business.

And I’ll bet you have a sense of urgency about it, too. You know that your competition is turning more and more to video, and that they are gaining ground – at your expense.

So I have a question for you… What’s Stopping You?

Reasons Why … Or Just Excuses?

Chances are the reasons you aren’t using video yet – or maybe just aren’t using videos in as many ways as you could, or as effectively as you might – fall into one or more of these common myths…

Myth

“My market doesn’t watch videos online. They are too _________.”

Old, young, busy, educated, uneducated, jaded, sophisticated… you fill in the blank.

Fact

Pretty much every age group and audience watch online videos. Don’t take our word for it. Here’s what a recent online study showed…

Myth

“People who watch YouTube don’t buy anything online.”

Fact

According to Comscore, 96% of online spenders watch video online!

Some Other Reasons We’ve Heard for Not Using Video Online

“I’m not a tech-savvy person!”

“I’m afraid my videos will be so amateurish that I’ll be embarrassed by them!”

“There is NO WAY I want to appear live in online videos…”

“I have no idea where to start – it’s all so confusing!”

“Videos are too expensive to make.”

I want to share a secret with you…

You don’t need any of these:

Fancy animations

Amazing music soundtracks

Glitzy special effects

Movie star quality live actors and actresses

A $25,000 budget (per video!)

Sure, the companies and businesses with deep pockets can spend $25,000 to $30,000 on one three minute video – but for most of us who are just starting out, we can’t even imagine spending that kind of money on a video. Ever!

Do What So Many Successful Online Video Marketers Do – Use Screencast Videos!

Screencast videos are videos where you just record what’s on your computer screen. It might be a powerpoint presentation, a piece of software, photos, websites, even live video footage. If you can see it on your computer’s monitor, you can record it into a video.

What could be easier?

Some might argue that live videos are more personable or more effective than a screencast or PowerPoint presentation…

But if you can get 90% of the results in 10% of the time AND get more videos out as a result,you’re way better off with screencast or PowerPoint for most videos!

More Videos = More Results

What Do These Very Successful Marketers Know That You Don’t Know?

We know many really successful online marketers who use just powerpoint videos for pretty much everything they do.

• Opt-in video?
• Sales video?
• Content video?
• Entire courses that people pay good money for?

Yep, all Screencast, and often, PowerPoint.

And they pretty much all use the same software – Camtasia Studio!

Camtasia is the Gold Standard when it comes to creating screencast videos.

Now, for the first time ever…

You can have the same marketing, sales and product-creation advantage that the most successful online marketers have held close to their chests.

We’ve put down in easy to follow, step by step format, exactly how to use Camtasia to produce videos you can use in every aspect of your business.

Videos that will:

• get you new prospects and build your list
• Sell more products
• Provide world-class customer service
• Become the product itself

So let’s just address those other common concerns:

It’s true that you need some technical skills to use your computer and Camtasia and make a great video. And, yes, it can be very confusing to learn it yourself.

The good news is, our entire business is built around helping people who are just getting started online, are non-techies, or who simply want someone to show them what to do.

We’ll take you by the hand and show you exactly what to do and HOW TO DO IT!

Here’s What You’ll Receive 

When You Enroll in Instant Video Mastery Today!

• A full step-by-step training course (using videos, of course) in how to use Camtasia to create effective, compelling videos.
  • Plus, we show you how to use Camtasia Studio for PC and then we do it again using Camtasia for the Mac.
• A full license for Camtasia Studio.
• An amazing bonus webinar with Don Crowther, that will show you how to take your Camtasia skills and use them to make money!
• Even more awesome bonuses…

 

Peek Inside Each Instant Video Mastery Module

Module 1: Introduction Identify the purpose of your video Plan your video: begin with the end in mind Design your video process Set up your systems for glitch-free creation Determine your recording & production format Sequence your content for max effectiveness Create a Repurposing Plan so you never use any content just once Secrets for getting great audio
Module 2: Camtasia for PC Recording Your Video Get your PowerPoint recording right the first time Select the perfect recording settings before you start Set your recording window size & dimensions Learn all about the Recording Toolbar Editing Your Video Getting to know the Editing window Timeline vs. Storyboard The Magic of Markers Fixing your audio Zooming in on small details Concealing private or confidential information Adding cool transitions between slides or video segments Adding music to your video Using callouts to add text, emphasis, direct attention, highlights, and more Producing Your Video The best video formats to use today Understanding production presets and custom production settings How to add a Table of Contents to your video Live Demos (watch over my shoulder as I weave it all together)
Module 3: Camtasia for Mac (it’s different from PC!) Recording Your Video Get your PowerPoint recording right the first time Select the perfect recording settings before you start Set your recording window size & dimensions Learn all about the Recording Toolbar Editing Your Video Getting to know your Mac Editing window The Magic of Markers Fixing your audio Understanding Actions for Zoom Concealing private or confidential information Adding cool transitions between slides or video segments Adding music to your video Producing Your Video The best production formats for Mac Live Demos (I’ll weave it all together, and you can watch over my shoulder)
Module 4: Sharing Your Video Review of video-sharing sites, and when to use each type How to embed your video to play on your blog Our favorite WordPress video player plugin and how to use it Pros and cons of hosting your videos on Amazon S3
Module 5: Practice Files You will also receive sample projects you can import into Camtasia, and use for practice. First, there is a PowerPoint presentation and script that you can record, edit and produce. Then we also have a video showing how we did it, so you can watch us do it ‘live’ and then follow along and do it on your own computer. You will also have a raw presentation (.camproj) – and I do mean raw! – that you can import into Camtasia (PC only – Mac does not yet allow importing of cmproj files) and edit. It’s me recording the PowerPoint script, and I left in all of the messy stuff. The phone rang during the recording, I skipped some lines and had to go back, I had pauses and mispronounciations, and more. You get to import that project file into your Camtasia and practice editing out those mistakes. I also included a video showing how I would edit it, so you can follow along. A massive .zip file (for PC) that includes the files I used in the live demo recording. You can import them into Camtasia and practice with them.
Module 6: Bonuses (see below for details) EZS3 Made Easy! Flip Video for Fast Live Video Checklists and Templates ’100 Videos Strategy’ with Don Crowther

 

But That’s Not All! For a Limited Time, You Will Receive a Special Bonus!

In addition to the entire Instant Video Mastery course, you will receive a full Camtasia license (you choose PC or Mac version) at the end of the 30 day refund period. When we run out of licenses for Camtasia, we’ll have to remove this bonus, so order today!

That’s a $299 value, and you get it FREE!

A Closer Look At Your Bonuses…

“100 Videos Strategy” with Don Crowther

Don Crowther (of Stompernet and Social Profit Formula fame) shared his secret “100 Videos Strategy” with us on a 90 minute live webinar. This is the same strategy he has shared with only a few private clients and his VIP coaching group, so we are really feeling pretty special that he taught it to us!

This is the perfect complement to Instant Video Mastery, since you can take your new video-creation skills and use them to implement this strategy to become known in your market, build your list, and sell products and services.

In other words, this takes your video skills and turns them into a money-making business! Oh yeah!

You Will Receive Even More Totally Useful Bonuses

“EZS3 Made Truly Easy” course

• We currently sell this course for $27 online
• Tells you the benefits of using Amazon S3 to host your videos
• Takes you inside EZS3 to see how to create awesome custom players for your videos
• We use this system and highly recommend it

“Using Your Flip to Get Great Live Video” course

• We currently sell this course online for $47
• Step by step video tutorials on getting great videos with your flip camera
• How to edit and upload your flip videos
• Tricks to adding your live flip videos to your Camtasia video

Our Pre-Flight Checklists and Templates

• Don’t start a new video project ‘blind’
• You can use the very same checklists that we made for our own use
• How we structure our PowerPoint videos
• Settings you need to adjust BEFORE you start your recording
  • On your computer
  • On PowerPoint
  • On Camtasia itself

Here’s What Some of Our Course Participants Had To Say…

 

This is a great program and I am thrilled to be part of it. Now I need to stop having so many ideas about the videos I could create and get down to actually producing them! The encouragement and help to succeed that you provide and the ability to keep going back to the course information has been the most valuable to me. Gillian Lancaster

 

The content of the course was organized in a manner that made it easy to follow. The most valuable idea I received from Instant Video Mastery is how to include PowerPoint into a Camtasia video. I would recommend this course to others. Bill Van Hoy

 

It’s obvious that you sincerely love what you’re doing! Your personality and genuine excitement about teaching Camtasia to others that shows us that the wizard behind the curtain is having a lot of fun adds a uniquely personal touch to each lesson! Course attendees, regardless of their skill level, will learn something that they didn’t know before. Bill Freeman

I think that by the end of Instant Video Mastery, I will have a full understanding of how to use Camtasia for my internet marketing purposes. Of course, the best part is that I can go to the website and review segments on topics that I am having challenges with. This will save me time, and time is money! I will use this info and website for many projects. Thanks for doing such a great job! Beth Hawkins BethHawkins.com

I bought your Instant Video Mastery training on Camtasia and am very excited to have an instructor hold my hand while learning how to use Camtasia, as well as showing me what marketing angles can be exploited through the videos that Camtasia can create. Before I left recently on a long “Road Trip,” I downloaded a ton of audios from your BBS site, and they amounted to almost a third of what I listened to that trip. Through those audios, I got acquainted with you and your teaching. I was impressed with how easy to understand you make difficult processes. Kudos to you both! Dale Walker

Here’s What Is Included in the Instant Video Mastery Package!